The paid partnership label on X

X's Paid Partnerships Policy requires sponsored posts to carry the paid partnership label. Every curator post about Ethos is sponsored, whether it uses the content kit or your link or neither, so every one needs the label. Posts without it are flagged and earn no reach points.

Your audience knows it's sponsored, and trusts you more for it.

When you post

1. Compose your post.
2. Open Content disclosure in the composer.
3. Turn on Paid partnership.

The label shows under the post.

Already posted?

Open the post's menu (the three dots) and choose Add content disclosure, then turn on Paid partnership. The post counts from then on.

Threads and clips

The label goes on the post that gets the engagement. For a thread, label the first post. For a clip, label the post it's attached to.